Advertising Articles
161: How to Use Content Article Lead Generation to Earn Residual Income
Whether we like it or not we have to learn focused lead generation techniques if we are going to be successful in our businesses and causes
162: Branding Businesses For Unique Exposure
Anyone who doubts the power of brands is missing out on a great opportunity. In an era when differentiation is crucial and raising prices is all but out of the question, one solution is branding - using and promoting high-profile consumer brands on the tabletop and on the menu (often referred to as brand-listing).
163: The State of Marketing Today
Marketing, to a large degree, is why people have an increasingly tough time trusting corporations. Broken promises, exaggerated claims, poor excuses. All of these contribute to a lack of faith on the part of the public. But marketing is also a positive contributor to any successful business.
164: Overview Of Common Internet Advertising Strategies
Here is the scoop and a comparison between cheap and expensive Internet advertising methods
165: How Not to Succeed with a Direct Mail Campaign
There are two deadly words in marketing: "by committee". When you start inviting commentary in the development stage of any plan, you risk undermining your chances of success in business.
166: Don't Sell Me, Give Me Benefits
Nobody wants to be SOLD. Everyone is interested in BENEFITS. Before you advertise, read your material as if you are the prospect. Are you offering your prospects benefits or are you selling them?
167: Viral Marketing-Create A Buzz
Viral marketing has been around for quite a while in one form or another. It is brand awareness. The brand could be your name, if you are trying to brand yourself, or it could be your website.
168: Only 1 In 5 Of You Will Read Beyond This Headline
Tricky, weird or funny headlines rarely make the cash register ring. The best way forward is to write a line that promises (or implies) a benefit. People naturally want to know "what's in it for me?" And if there is something in it for them, they'll want to find out more.
169: Getting Into Your Customer's Email Inboxes Through Marketing
Getting into your customers' email boxes is getting tougher and tougher. Most individuals and companies have ISP blocking, junk mail filtering and blocking or blacklisting facilities.
170: Hiring An Advertising Agency To Promote Your Business
A small punch line can bring out a whole lot of difference. Sounds simple but the charisma of an advertisement lays in those few words along with the graphical or the designing part.
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